How migrating to Enterprise WordPress enabled Pedestrian.TV to handle rapid growth

Challenge

Pedestrian.TV‘s custom-built CMS was becoming a major roadblock. With mobile traffic growing 100% year-over-year, migrating to Enterprise WordPress gave them the platform built to scale.

Migrating to Enterprise WordPress solved a core problem. Every update, feature, or fix on their custom CMS required bespoke development work. This ate into time, budget, and resources better spent on content and growth. Their existing setup couldn’t meet the needs of the editorial team or advertisers. With mobile traffic accelerating, they needed a platform built to scale.

Unlocking Innovation and Growth by Migrating to WordPress

WordPress offered Pedestrian.TV something their custom CMS couldn’t: a robust, proven foundation that eliminated the need for constant custom development while providing the flexibility to build sophisticated publishing workflows, a new job board and opened new revenue streams.

Built-in Editorial Excellence

Migrating to Enterprise WordPress gave Pedestrian.TV’s editorial team immediate access to features that would have taken months to custom-develop: intuitive content creation, advanced content management, multi-user collaboration, built-in SEO tools, and improved workflows that made their jobs easier.

Scalable Architecture for High-Traffic Publishing

WordPress provided the technical foundation to handle Pedestrian.TV’s 10M+ monthly page views. Features like built-in performance optimisation, mobile-first design, and API-driven architecture meant the site could grow without bolting on expensive custom development. The result was a leaner, faster platform that kept pace with audience demand.

Advanced AdTech and Revenue Management

WordPress’s flexibility enabled sophisticated content personalisation and advertising capabilities. Custom APIs for behavioural targeting and native Google Ad Manager integration gave Pedestrian.TV unified control over content and revenue in one place. This meant the editorial and commercial teams could work from the same platform, reducing friction and making it easier to act on audience data quickly.

Key Stats

Quote

“Pedestrian was originally custom-built, requiring significant ongoing development, costs, time & resources to update.

A dramatic increase in traffic, ad trafficking & editorial requirements resulted in an urgent need to overhaul our platform.”

OSCAR MARTIN, CO-FOUNDER, PEDESTRIAN.TV