How a quantum computing pioneer got its marketing agility and performance back with WordPress

Challenge

Pasqal has built quantum computers in France since 2019, turning frontier science into industrial value for its clients. As that work reached more markets, the marketing team needed a site they could own: build pages, launch campaigns, and connect to tools like Salesforce without booking developer time for every change.

Pasqal had already left Webflow for WordPress, searching for that freedom, but the first build worked against it. It sat on Bedrock, an architecture shaped around developer workflows, so landing pages, headers, and forms still passed through engineering before they could change. The bottlenecks the team wanted to be gone stayed in place. Before spending more on the platform, Pasqal required a clear answer: could WordPress give marketing what it required, or was it time to look elsewhere?

Solution: A website the marketing team can run

The project began with a series of consultations and live demos by rtCamp that showcased the transformative power of the block-based design system. By demonstrating how these editorial workflows would enable the marketing team to manage site updates without developer support, the sessions answered Pasqal’s core questions and laid the foundation for the project roadmap.

A migration off Bedrock that also slimmed the site

The site was migrated to WordPress VIP using a hybrid approach that combined automated scripts with manual work to transfer 1,000 posts, including those with complex ACF fields, ensuring the team could continue publishing without interruption. The migration also streamlined the site by removing legacy code and unnecessary data while preserving key SEO metadata and content. As a result, the Core Web Vitals score improved significantly, rising from 66 to 90.

Before the migration

After the migration

A marketing engine in the block editor

To remove time-to-market barriers, a modular redesign was done using the Gutenberg Block Editor. On that foundation, Pascal’s marketing team gained full control over custom blocks, headers, and templates. The site’s user experience was also simplified with clearer navigation and better content filtering. The platform now meets high accessibility and global standards. Finally, outdated forms were replaced with Gravity Forms for better Salesforce integration, and GA4 was added to track visitor behavior.

This newfound agility enabled Pasqal to communicate its ideas much faster and more effectively.

Key Stats

Quote

“We needed a faster site that gives our marketing team control and flexibility. We got just that. The rtCamp team was responsive and collaborative throughout, listening to us, identifying our problems, and making a shift to solutions that just worked for us/supported the way our team works.”

– Florence Vallot, VP Marketing, Pasqal.