The Three Ps Shaping WordPress Enterprise

Perspectives, Projects, and Products

This year’s WordCamp US spotlighted how innovation, collaboration, and growth in perspectives, projects, and products drive WordPress Enterprise trends and success. The four-day global event in Portland, Oregon, showcased scalable WordPress technologies for thousands of users, both onsite and online. United around performance advances, design, development, accessibility, personalization, and security, the WordPress community celebrated progress. Vendors introduced new tools for performance, hosting, and editorial workflows. When businesses leverage WordPress as a strategic solution, they can boost efficiency, foster innovation, and adapt quickly in today’s digital landscape.

Keynote speaker Amy Sample Ward, co-author of The Tech That Comes Next and CEO of NTEN, urged conference attendees to embrace systemic inclusion in technology. “Change does not happen in a silo,” Sample Ward stated. “We are always stronger together.”

By integrating inclusive strategies, organizations foster a more diverse work environment and also achieve measurable success. Sharing how John Jay College noticed a drop in student completion rates and then utilized AI to identify data patterns in student attendance and graduation rates, Sample Ward highlighted the power of using the right data for a specific purpose. When utilizing AI as a resource deliverer, the school was able to graduate an additional 900 students in two years. This simple step, which prioritized inclusion, delivered remarkable tangible results, making it a strategic and urgent priority for organizational leaders.

WordPress Enterprise Tools and Services at Scale

Strategizing Scalable Solutions – Jakob Trost, CTO of Greyd, discussed how organizations with hundreds of websites, such as franchises or large corporations, can be overwhelmed with unique solutions. Utilizing a replication system with a global library allows organizations to dynamically sync content pages, templates, styles, images, and blocks with a single click. This results in 50% less maintenance, 2.5 times faster site rollouts, and 60% faster team collaboration, empowering organizations to build systems, automate repetitive tasks, and enable employees to complete their work effectively.

The Case for Multisite in WordPress Enterprise

Dennis Ploetner, WordPress engineer at Syde, examined multisite solutions and their suitability for WordPress Enterprise use, focusing on the complexity and valuable features they provide. He discussed methods for creating an intuitive multisite environment that enables users to set up new networks or manage collections of websites efficiently.

Iterative Migration of WordPress Enterprise Websites

Jen Miller and Mitch Canter, directors at WebDevStudios, explained how WebDevStudios revamps WordPress Enterprise websites using theme switching technology. This iterative approach allows clients to control the redesign, performance, and optimization pace when transitioning from the Classic editor to a block-based theme. Utilizing the ThemeSwitcher Pro plugin to install multiple themes on a single WordPress Enterprise website results in reduced time and cost compared to traditional monolithic projects for designing and building a new website.

Scalable Modern Design and Content Creation

Human Made’s Joeleen Kennedy, a senior UX-focused full-stack engineer, demonstrated how full-site editing (FSE) modernizes WordPress Enterprise workflows on multilingual platforms and enhances accessibility. Building on this, Michelle Schulp Hunt, Lone Rock Point’s director of UX Engineering, illustrated the benefits of incorporating user experience tools in design and content creation. Likewise, Ramon Corrales, a full-stack engineer at Automattic, showcased why organizations choose NewsPack and Enterprise WordPress as tools for flexibility and scalability. Similarly, Josh Bryant, a senior software engineer at Dow Jones, presented new editorial tools that improved the news workflow across their WordPress Enterprise platform, NewsPress.

Applying WordPress AI Integrations to WordPress Enterprise Projects

Jeffrey Paul, VP of Open Source at Fueled, explained ClassifAI and local LLMs in “Scalable, Ethical AI,” and Google’s Danny Sullivan highlighted how AI will shape content in the future, with a focus on innovative video engagement. Additional AI tools and processes were explored by Microsoft’s John Maeda, Founder and Executive Director of Neuroscape at UCSF, Adam Gazzaley, James LePage, who leads Automattic AI, and WordPress core committers, Adam Silverstein and Felix Arntz.

Behind the Scenes of WordPress Enterprise Hosting Roadmaps

WordPress Enterprise hosts, including WordPress VIP, plan to introduce more scalable and secure services as core features, such as unified analytics and adaptive user journeys in the coming months. Additional capabilities, including rapid content authoring, customer experience creation, custom integrations, and AI-powered content production and metric reporting, are now also available for WordPress Enterprise through WordPress VIP. Pressable explained its advanced custom configuration hosting options available to high-revenue WooCommerce websites, including migration services with a zero-disruption technical audit and plan of action for future optimization and bespoke solutions. Pantheon’s new Content Publisher enables organizations to publish content directly to WordPress websites from Google Doc workflows. Pantheon also simplified dedicated search indexing with WordPress Enterprise Elasticsearch, making results accessible with a single click.

Evolution Continues to Develop in WordPress Enterprise Trends

In summary, WordCamp US 2025 showcased a rapid evolution in WordPress Enterprise trends and its ability to meet the needs of organizations, offering innovative tools, scalable infrastructure, and inclusive strategies that empower businesses to lead in a digital-first world. As these technologies mature, firms using WordPress are well-positioned to make an impact and future-proof their digital strategy.

Brad Williams

Brad Williams is the Co-Founder and CEO of WebDevStudios and a pioneer of WordPress. A member of the Forbes Agency Council and a US Marine Corps Veteran. Brad is a co-author of the Professional WordPress Book Series and co-organizer for the Inaugural WordCamp US in 2015 and again in 2016. He has been developing websites for over 25 years.

You have questions?
We have answers.

Why are big brands using WordPress?

Leading enterprise brands choose WordPress for its versatility, scalability, and robust ecosystem of plugins. It offers flexibility to create performant, feature-rich websites while providing a user-friendly interface for content management, where businesses can be confident that they have total ownership of their code. Additionally, WordPress has cultivated a vast service provider layer, helping enterprises avoid vendor lock-in through a diverse range of support options.

How is WordPress Free?

WordPress is free to use because it is an open-source platform. This means its source code is freely available for anyone to use, modify, and distribute. Updates are managed by a community of experienced digital professionals who are driven by their belief in open source.

Many of the agencies who work with WordPress are also signatories of Five for the Future, an initiative where organizations contribute five percent of their resources to WordPress development to ensure its long-term sustainability.

How scalable is WordPress?

WordPress is highly scalable and capable of handling websites of all sizes, it can easily be scaled vertically and horizontally leveraging either cloud or bare metal infrastructure. WordPress’s adaptable architecture allows developers to easily accommodate increasing traffic and expanding content.

While WordPress is scaleable out of the box, multiple cloud providers and web hosts offer enhanced scalability through leveraging WordPress’s powerful abstraction layers that allow the use of endless possibilities of distributed database servers, distributed memory object caching servers, and all prominent web servers.

Trusted by the World’s Biggest Brands

Distinguished as the CMS of choice by the world’s biggest brands, WordPress stands as a testament to its reliability, versatility, and proven ability to elevate digital experiences.