WordPress in Enterprise: A Cheat Sheet for Your C-Levels

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Victoria

Feb 23, 2024

4 minutes

Your cheat sheet to prove the business case for WordPress to even the biggest skeptic

It’s no secret that finding the right platform to drive growth and innovation is a crucial part of your digital strategy. You may be considering a shift and have probably been told that the only path forward is with a proprietary closed-source DXP. That is not even close to the truth.

From Disney to The White House, enterprises have been utilizing WordPress solutions to solve complex business needs for over a decade. You may be sold on the benefits of WordPress, but need help convincing others on your team, here is your cheat sheet with all the reasons why WordPress is the PROVEN solution for the Enterprise.

Own Your Roadmap

One of the most compelling reasons to adopt WordPress lies in its freedom from restrictive licensing agreements.

Unlike proprietary solutions that tether you to specific vendors, WordPress empowers you to own your roadmap entirely. With no lock-in vendor licensing, you’re free to customize and expand your platform without constraints, putting you in control of your digital destiny.

New innovation/technology drops into the market and you want to try it out? With WordPress you can turn on and off integrations as needed, allowing even more innovation and iteration on your digital platform.

Lower Total Cost of Ownership (TCO) and Higher ROI

Cost-effectiveness is a hallmark of WordPress, offering a refreshing alternative to traditional enterprise solutions burdened by hefty licensing fees.

From implementation to maintenance, WordPress delivers significant savings without compromising quality. Scale Consortium members have found that businesses save on average 35% on TCO over proprietary systems. This translates to a higher return on investment and allows marketing teams to iterate and focus on new initiatives. By minimizing upfront costs and maximizing efficiency, WordPress drives measurable results and boosts the bottom line.

Learn more about how WordPress reduces cost of ownership for enterprises.

Flexibility and Scalability

Today everyone must stay ahead of the curve. WordPress shines in its flexibility and how it seamlessly integrates new technologies and allows marketers to adapt to shifting market trends.

Whether it’s CRM systems, marketing automation platforms, or e-commerce tools, WordPress offers extensive integration capabilities, enabling enterprises to create cohesive digital ecosystems that drive efficiency and collaboration across departments. From small-scale projects to enterprise-level solutions, WordPress can scale operations without limitations, ensuring your platform grows alongside your business.

Learn more about how WordPress reduces cost of ownership for enterprises.

Brand Consistency and Customer Experience

“Create Once, Publish Everywhere” epitomizes WordPress’s commitment to streamlining content management across multiple platforms.

With its multi-site capabilities, enterprises can manage a constellation of websites or platforms (in multiple languages) under a single WordPress installation. This can create unwavering brand consistency irrespective of geographic regions or product lines. For global enterprises, this functionality proves invaluable in maintaining consistent messaging and customer experiences.

Robust Ecosystem and Agency Support

WordPress not only has a vast ecosystem of enterprise-grade plugins and themes, but it is also supported by top-tier digital agencies like those in the Scale Consortium. This unique partnership provides enterprises with access to extend and enhance their WordPress platforms according to their specific requirements.

With agencies from the Scale Consortium at their side, businesses are assured of receiving unparalleled digital support services. From continuous improvement and security updates to ongoing assistance and strategic guidance, enterprises leveraging WordPress solutions can rely on the expertise and dedication of some of the best WordPress agencies in the world.

This collaborative approach ensures the reliability and longevity of the WordPress solution while maximizing the potential for success in the digital landscape.

Proven WordPress Success

Content Translated In 50 languages to cater to a global audience for a Pharma site.
250,000 Media Artifacts, Dating Back To The 1960s, now contained within a WordPress site.
35% Y-o-Y Cost Savings of Total Cost Of Ownership in Hosting & Platform Digital Support Services for a Marketing DXP.
Multisite Network Supporting 44 Languages for a Global News Site.
Sophisticated platform with functionality to host virtual events for a Multinational Technology Company
50% reduction in build time for new pages giving complete creative control over their site for publishing site
14+ Million media assets served and edited during mass upload moments of live Entertainment previews and award shows
Rapidly deploy new niche vertical publications within a fraction of the time of an Art Marketplace

Victoria

Victoria Fleischer is Chief of Staff & Marketing Lead at Crowd Favorite, bringing a wealth of diverse experience to her role. Her career path has included diverse environments, from tech companies to religious institutions, and as a self-employed business owner. This varied background equips Victoria with a unique perspective, allowing her to bridge gaps, understand varied team dynamics, and drive initiatives with a holistic approach.

You have questions?
We have answers.

Why are big brands using WordPress?

Leading enterprise brands choose WordPress for its versatility, scalability, and robust ecosystem of plugins. It offers flexibility to create performant, feature-rich websites while providing a user-friendly interface for content management, where businesses can be confident that they have total ownership of their code. Additionally, WordPress has cultivated a vast service provider layer, helping enterprises avoid vendor lock-in through a diverse range of support options.

How is WordPress Free?

WordPress is free to use because it is an open-source platform. This means its source code is freely available for anyone to use, modify, and distribute. Updates are managed by a community of experienced digital professionals who are driven by their belief in open source.

Many of the agencies who work with WordPress are also signatories of Five for the Future, an initiative where organizations contribute five percent of their resources to WordPress development to ensure its long-term sustainability.

How scalable is WordPress?

WordPress is highly scalable and capable of handling websites of all sizes, it can easily be scaled vertically and horizontally leveraging either cloud or bare metal infrastructure. WordPress’s adaptable architecture allows developers to easily accommodate increasing traffic and expanding content.

While WordPress is scaleable out of the box, multiple cloud providers and web hosts offer enhanced scalability through leveraging WordPress’s powerful abstraction layers that allow the use of endless possibilities of distributed database servers, distributed memory object caching servers, and all prominent web servers.

Trusted by the World’s Biggest Brands

Distinguished as the CMS of choice by the world’s biggest brands, WordPress stands as a testament to its reliability, versatility, and proven ability to elevate digital experiences.